{"id":658,"date":"2026-09-07T15:39:24","date_gmt":"2026-09-07T13:39:24","guid":{"rendered":"https:\/\/caffeideal.com\/?p=658"},"modified":"2026-10-29T22:44:02","modified_gmt":"2026-10-29T21:44:02","slug":"brasile-2025-iwca","status":"publish","type":"post","link":"https:\/\/caffeideal.com\/it\/brasile-2025-iwca\/","title":{"rendered":"Il Brasile del caff\u00e8"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;663&#8243; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-675177&#8243; overlay_alpha=&#8221;65&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;scroll-trigger&#8221; sticky_scroll=&#8221;yes&#8221; animate_el=&#8221;bg&#8221; animation_target=&#8221;mask&#8221; animation_origin=&#8221;center&#8221; animation_mask=&#8221;both&#8221; animation_mask_val=&#8221;30&#8243; animation_opacity=&#8221;100&#8243; animation_blur=&#8221;0&#8243; animation_offset_top=&#8221;0&#8243; animation_offset_bottom=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;117989&#8243; el_class=&#8221;pageLine pageLine_1 pageAboutLine_1&#8243; back_color_type=&#8221;uncode-palette&#8221; animation_radius=&#8221;1vw&#8221; overlay_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;cover&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;522513&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;118652&#8243;]Il Brasile<br \/>\ndel caff\u00e8[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;675485&#8243;]Giugno 2025[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;192373&#8243; el_class=&#8221;pageLine pageAboutLine_2 blogFirstContentLine&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;189836&#8243; el_class=&#8221;col_1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;141216&#8243;]Il Brasile del caff\u00e8[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;516742&#8243; el_class=&#8221;col_2&#8243;][vc_column_text uncode_shortcode_id=&#8221;160744&#8243;]Ci sono luoghi che pi\u00f9 di altri aiutano a capire meglio il caff\u00e8 e il suo valore. Il Minas Gerais \u00e8 uno di questi.<\/p>\n<p>A giugno 2025 siamo andati in Brasile, cuore della produzione mondiale di caff\u00e8, e pi\u00f9 precisamente nella regione del Minas Gerais. Con IWCA Italia abbiamo visitato cinque diverse piantagioni, tutte gestite da produttrici di prima, seconda o terza generazione.[\/vc_column_text][vc_single_image media=&#8221;665&#8243; media_width_use_pixel=&#8221;yes&#8221; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;310118&#8243; media_width_pixel=&#8221;500&#8243;][vc_column_text uncode_shortcode_id=&#8221;464541&#8243;]A Ibiraci siamo stati ospitati da Lais, co-titolare della cooperativa Cocapil Specialty Coffee. Insieme al marito, gestisce una realt\u00e0 immensa e strutturata, riconosciuta in tutta la regione come punto di riferimento del settore. Qui la tradizione si unisce a modernit\u00e0 e innovazione, con attrezzature e impianti all\u2019avanguardia e un laboratorio di eccellenza dove vengono effettuate ricerche e lavorazioni sperimentali.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; row_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;701374&#8243; el_class=&#8221;pageAboutLine_2_insideLinePics&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;666&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;138332&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;667&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;211862&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;611691&#8243;]A Boa Esperan\u00e7a abbiamo incontrato Luiza, giovane coltivatrice ma anche agronoma, consulente e ricercatrice. La coltivazione del caff\u00e8 viene guidata dalle sue competenze e da un metodo scientifico. Il caff\u00e8 viene analizzato e curato in maniera da conoscerne, esaltarne e ottimizzarne ogni caratteristica.[\/vc_column_text][vc_single_image media=&#8221;672&#8243; media_width_use_pixel=&#8221;yes&#8221; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;149526&#8243; media_width_pixel=&#8221;500&#8243;][vc_column_text uncode_shortcode_id=&#8221;136027&#8243;]Maria Helena ci ha accolti a Ingai nell\u2019azienda di famiglia, che porta il nome del marito scomparso e ne rappresenta la storia e l\u2019eredit\u00e0. Il suo caff\u00e8 viene coltivato con amore e delicatezza e le sue piante vengono trattate come dei figli. Un prodotto eccezionale che si unisce ad una storia di amore non solo per un uomo, ma anche per il caff\u00e8 e per la terra.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; row_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;701374&#8243; el_class=&#8221;pageAboutLine_2_insideLinePics&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;668&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;149897&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;669&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;213954&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;122117&#8243;]A Oliveira, Thais ci ha ospitati nella sua fazenda. Durante la visita alle sue piantagioni abbiamo visto la raccolta meccanica e manuale del caff\u00e8 e diverse fasi della lavorazione, dalla selezione fino all\u2019asciugatura. Con molta onest\u00e0 e sensibilit\u00e0, ci ha raccontato dell\u2019amore per il suo lavoro, senza nascondere le difficolt\u00e0 del mercato e la fatica che serve ogni giorno per portare avanti questo mestiere.<\/p>\n<p>Nell\u2019ultima tappa a Varginha, siamo stati accolti da Donna Zezinha, produttrice e ristoratrice. Qui la produzione del caff\u00e8 si unisce all\u2019ospitalit\u00e0, in una realt\u00e0 fuori dal comune che gestisce insieme al marito. La loro azienda produce caff\u00e8 premiati e riconosciuti tra i migliori della regione. Una delle loro particolarit\u00e0? Il caff\u00e8 viene fatto riposare in container con musica di sottofondo, perch\u00e9, secondo lei, il caff\u00e8 sente e assimila l\u2018energia positiva che lo circonda.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; row_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;701374&#8243; el_class=&#8221;pageAboutLine_2_insideLinePics&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;670&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;987658&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;671&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_style=&#8221;dark&#8221; media_overlay_opacity=&#8221;1&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;5&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;558312&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;173733&#8243;]Cinque donne, cinque aziende, cinque storie diverse, accomunate dalla stessa passione per il caff\u00e8 e dalla determinazione con cui ogni giorno affrontano le sfide di un mercato sempre pi\u00f9 complesso. Cinque incontri che ci hanno lasciato molto pi\u00f9 di un semplice ricordo di viaggio: ci hanno ricordato che il caff\u00e8 non \u00e8 solo ci\u00f2 che troviamo in tazzina, ma tutto ci\u00f2 che c\u2019\u00e8 prima. La terra, il lavoro, le persone e le storie che lo rendono possibile.<\/p>\n<p>Tornare in torrefazione dopo un viaggio cos\u00ec significa guardare quel caff\u00e8 con occhi nuovi e riconoscerne il valore. E oggi quando assaggiamo un caff\u00e8 sappiamo che dietro quel profumo e quel gusto ci sono anche i volti di Lais, Luiza, Maria Helena, Thais, Donna Zezinha e tantissime altre donne e uomini come loro.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;692&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;663&#8243; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-675177&#8243; overlay_alpha=&#8221;65&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;scroll-trigger&#8221; sticky_scroll=&#8221;yes&#8221; animate_el=&#8221;bg&#8221; animation_target=&#8221;mask&#8221; animation_origin=&#8221;center&#8221; animation_mask=&#8221;both&#8221; animation_mask_val=&#8221;30&#8243; 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