What doesyour coffeesay about you?
Tell me which blend you choose and I’ll tell you who you are. Because, when you think about it, the coffee you drink, its aromatic notes and its character can say something about who you are, too.
We turned this idea into a real sensory journey at Host Milano, the major international trade fair held from 17 to 21 October. On our stand, we took visitors through a guided tasting of our blends, inviting them to recognise the aromas, sensations and characteristics of each coffee and find the one closest to their own taste. At the end, each blend revealed a sensory and personality profile, built around the characteristics of the coffee.
Three blends, three identities.
N° 1 IdealThe balanced one
Thoughtful, attentive to detail and always in search of genuine quality, the Balanced One loves well-rounded experiences that never go over the top. They appreciate what feels rich and satisfying without being overwhelming, finding pleasure in moderation and harmony.
That’s why they choose our N.1 Ideal, a blend with a rounded, balanced profile and delicate fruity, citrus notes that give way to a lingering caramel aftertaste. A balance of aromas and sensations that perfectly reflects their measured, elegant nature.
N° 2 ExtraThe intense one
Lively, curious and dynamic, the intense one is always looking for new experiences to stimulate and surprise them. They love authenticity, steer clear of routine and approach every opportunity with enthusiasm and an enterprising spirit.
In the cup they look for a bold, full flavour, an intense aroma and a sweet aftertaste enriched by warm hazelnut notes. A coffee with a vibrant, unmistakable character, just like the person who chooses it.
N° 3 CremaThe gentle one
Sensitive and welcoming, the gentle one loves creating a warm, peaceful atmosphere around them. They appreciate the sweetness of small gestures and the pleasure of everyday treats, turning even the simplest moments into something to savour.
Their ideal blend is N.3 Crema, with a thick, long-lasting crema and a rounded, velvety taste enriched by soft notes of toasted hazelnut and caramel. A warm embrace in a cup that reflects their gentle, caring nature.
A momentthat bringspeople together
At Host Milano we discovered that behind every cup there is a different way of experiencing and perceiving coffee. The sensory journey gave us the chance to talk with so many people, from the simply curious to industry professionals, and to hear a whole range of tastes, preferences and points of view.
An experience that reminded us once again how coffee brings people together: over a cup, people meet, share experiences and sometimes even discover something about themselves.
So, which blend would you choose?
